Product marketer. Builder. Perpetual student of the craft.

I've spent 15+ years at the intersection of product and market — figuring out why things matter to people, and then finding the most honest, compelling way to say it. That's the job. Everything else is execution.

My career started on the ground floor of Square's sales team — back when there were 15 of us and we were still proving the team had a reason to exist. I spent years there watching a company figure out what it wanted to be, and I helped build the collateral, the playbooks, and the partnerships that moved hardware into Apple, Best Buy, Target, and Walmart — 55% of all Square hardware sales.

From there, Mailchimp. Eight years. I joined when the product marketing org was five people and left when it was twenty. I led go-to-market on Landing Pages, Websites, Domains, SMS, and platform campaigns — products used by millions of small businesses trying to get online, stay visible, and grow. The through-line across all of it was the same mission: help people who are building something.

Now I'm at Zapier as Senior PMM, leading go-to-market for MCP and SDK — the infrastructure layer that lets AI agents connect to the real world. It's the most technically complex, fastest-moving work I've done. And I think it might be the most important.

Outside of the day job, I run product marketing advising for early-stage SaaS companies.

Through Hyde & Larkin Ventures, I invest in pre-seed and seed founders as an individual angel — bringing GTM operator experience as the actual value-add, not just capital. I also run consulting engagements and software ventures under the same roof.

I'm based in Atlanta with my partner, our kid, and our dog.

Wade Burrell
Atlanta, Georgia